Hello all!

I’m back again after being M.I.A since the last Black Friday post. You’ve probably heard of the changes in my work life already (if you haven’t, watch this). I’m aiming to produce more content on all platforms!

I want to kick things off by raising awareness on the #payup campaign. I’ve spoken about this on my Instagram when the campaign had gained the momentum it deserved, however as we all get used to the ‘new normal’ and new news becomes old news, it seems the campaign is losing its visibility.


I’m slowly but surely becoming a more conscious consumer and would love to share my journey with you. In doing so, I hope we can help educate one another and influence positive changes, whilst baring in mind everyone is on their own journey.

So what is #payup?

Multinational companies worth millions & billions that ordered huge supplies of clothing are now refusing to pay for orders completed or in production due to Covid-19.

For many companies the sense of responsibility is lost and they have refused to pay. In Bangladesh alone over 4 million garment workers will literally go hungry if brands do not honour their contracts.

Some companies have refused to accept their orders (consequently not paying for orders leaving factory workers destitute), whilst others have paid up. Some brands (Levi’s and Gap) have paid up after the pressure from the pay up movement – which goes to show our voices and spending habits really do have power!

For the past few months I have been making a conscious effort to buy ethically and work with brands whose values are in line with mine as well as my followers.

There are a few brands who haven’t paid up whom I had been a fan of in the past, my support for them is no longer and I’m extremely disappointed to say the least. I have been in contact with a brand that I had multiple collaborations with (and was contracted for another collab) to ask about their positioning with the movement but I didn’t receive a response. Needless to say, I opted out from the collaboration.

I would like to point out that if I ever do feature brands who haven’t paid up, many of those items were bought or gifted before the pay up movement.

Here I have linked a website that has gathered a list of brands who have and have not paid up, I would encourage you to look though that and keep up to date on the pay up movement. Unfortunately the loss of momentum doesn’t mean the problem has resolved.

Apologies if this isn’t a post you expected, but I hope you can understand why I wanted to write about it. If you follow me on Instagram and YouTube you already know I have exciting content planned! Stay tuned for more fashion, makeup and lifestyle from me!

Speak to you soon lovelies.



  1. Hina
    August 18, 2020 / 8:50 PM

    Absolutely love this post , I agree kids of momentum means , that problem is solved. I’m glad u shared it X

  2. August 24, 2020 / 12:37 PM

    I am really happy that at least you are speaking up for it, not gonna shop from any of these brands, how inhumane is that.